How it works

How to turn your marketing data into reports

Once you’ve signed up, create a workspace, connect your Google data and start reviewing your marketing reports.

Create workspace

Create your workspace

Set up the business or client you want to report on.

Create workspace Step 1 of 4

Step 1 of 4

Create your workspace

Add the business or client details you want to report on.

Workspace name

Example: Business ABC

This is the name shown inside nexusAd for this business or client.

Website URL

example.com

Used to match reporting data, Search Console properties and SEO metrics for this workspace.

Create workspace Cancel

Add connectors

Connect your reporting data

Connect Google and choose the data you want to use.

Connect Google 1 / 7

Step 2 of 4

Set up your reporting workspace

Connect your Google account to find available connectors for this workspace.

Connect your Google account Use one Google connection for the reporting data available to this account.

Connect Google

Google authorization 2 / 7

nexusAd reporting tool wants access to your Google Account

reporting@example.com

Review the access nexusAd is requesting nexusAd uses this access to connect your selected Google reporting data.

You can review or remove access later from your Google Account.

Cancel

Continue

Choose connectors 3 / 7

Step 3 of 4

Set up your reporting workspace

Choose the Google data you want to use for this workspace.

Google connected successfully.

✓

reporting@example.com Successfully connected

Use a different Google account

Choose connectors

You only need one connector to start. You can add more later.

Google Analytics

Website traffic, channels, engagement and conversions.

Select GA4

Search Console

Google Search clicks, impressions, rankings and SEO performance.

Select Search Console

Google Ads

Spend, clicks, conversions and paid campaign performance.

Select Google Ads

Choose GA4 property 4 / 7

Google Analytics connection

GA4 property not selected

Choose the GA4 property this workspace should use for reporting.

Choose a GA4 property Google Analytics access has been granted. Select the GA4 property this workspace should use for reporting.

Select GA4 property

Select a property ⌄

Example Business – GA4

Demo Website – GA4

This GA4 property will be used for your reports.

Save property

Workspace ready 5 / 7

Step 4 of 4

Set up your reporting workspace

Your first connector is ready. Add more connectors now, or continue to reports.

GA4 property saved successfully.

✓

Your workspace is ready Continue to reports, or add more connectors below.

Continue to reports

Connected

Google Analytics Example Business – GA4

Add additional connectors

Optional. Add more connectors now, or continue to reports.

Search Console

Add Google Search and SEO performance.

Select Search Console

Google Ads

Add paid campaign performance and conversions.

Select Google Ads

Choose Google Ads account 6 / 7

Google Ads connection

Google Ads account not selected

Choose the Google Ads account this workspace should use for reporting.

Choose a Google Ads account Google Ads access has been granted. Select the advertiser account this workspace should use for reporting.

Select Google Ads account

Select an account ⌄

Example Business Ads

Demo Ads Account

Choose the advertiser account this workspace should use for reporting.

Save account

Connectors ready 7 / 7

Step 4 of 4

Set up your reporting workspace

Google Ads account saved successfully.

✓

Your workspace is ready Continue to reports, or add another connector.

Continue to reports

Connected

Google Analytics Example Business – GA4

Google Ads Example Business Ads

Add additional connectors

Search Console can be added later.

View reports and insights

Review your reports

Open a report and see what’s changed.

Reports 1 / 2

Reports

Choose a report to review performance and analysis.

Example Business

Connected

Google Analytics

Google Ads

Available reports A few examples from the report library

Google Ads Overview Paid campaign performance and conversion results

Open

GA4 Overview Website performance and user activity

Open

GA4 Traffic Sources Channel and traffic source performance

Open

SEO One-Pager Organic traffic and search performance summary

Setup

Google Ads Overview 2 / 2

Google Ads Overview

EXAMPLE BUSINESS

Aug 1 – Aug 31, 2026

Reach

Impressions

31,280

+4.8%

Traffic

Clicks

706

+2.1%

Spend

Cost

A$5,164.80

+3.6%

Outcome

Conversions

-18.9%

Summary

Conversions fell 18.9% this period, with most of the decline coming from Brand campaigns. Brand conversions were down 34.5%, while non-brand conversion volume was broadly stable. Impressions rose 4.8% and clicks increased 2.1%, but spend also rose 3.6%. With fewer conversions at a slightly higher cost, cost per conversion increased 27.7%.

Brand accounted for most of the conversion decline.

Signals

Brand conversions -34.5%

Conversions -18.9%

Cost / conv. +27.7%

Clicks +2.1%

Campaign performance

Campaign Cost Conv. Cost / conv.

Brand A$1,420 19 A$74.74

Non-brand A$2,860 23 A$124.35

More report sections below ↓

Ready to get started?

Create your account and start building your first report.

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